The Fingerprint Camo℗ Campaign

The idea is not to blend in but to be one with what you wear.

E.T (director & visual consultant at PBW) & I were thinking of creating a strong visual to go with the roll out of Spring 26. Focusing on the Camo℗ Field Jacket & Field Pants as they are the strongest and newest addition to the PBW products ecosystem.

We came up with this idea of showing myself (Pierre) wearing the pieces but with also this allover camo print painted on my face and hands while riding on a Lime bike that's also full camo.

Focusing this rollout on a strong and impactful idea with the simplest execution as the whole content revolve around a single shot of me riding in the Paris streets while also being shot on iphone.

Watch the campaign below

Directed, shot & edited by Etienne Viger. Shot on Iphone. Starring: Pierre Bassene