The Nike℗ Project

ChaseYoDreams campaign, The PBW Nike Tech & Paris store activation.

directed & edited by Etienne Viger.

This is one for the books. Nike Reached out January 2025 to pitch us this project, redesigning the nike tech inspired by the airmax DN8 using our design language. I'll be honest, i couldn't really believe it was happening until we finally released and announced everything.

From the campaign to the designs to the workshop to the instore release. We really had so,much fun with this project, they gave us free creative direction to cook something that was truly raw and like us.

I think we delivered a classic if you ask me..

And for everyone wondering, how did they do it ? How did they get that Nike collab. It's just bricks laid consistently in the right direction.