Alex Makubuya, shot in Toronto, Canada. Alex is one of a kind creative from the city. Stylist, Art director and more. His style is unmatched and his energy is pure. Toronto is a city that inspired some of the early steps of the brand. The busy streets, subway lines, street signs and overall feels were and still are some big inspiration behind the brand philosophy and visual identity.
The link up was natural, at first we both thought it'd be cool to show a day full of life in a familiar environment. Music, Barbecue, the kids playing and everyone having fun. So we got it done. Tiakola and his team suggested the cité 212. They connected us with the people living there and we turned up with the camera and vibes. they came thru with more vibes, the barbecue and good people.
Raihan in Jakarta. In the neighborhood of Kapuk Muara. Raihan come from a similar neighborhood, now based in Jakarta, he's killing sh** as a model.. We linked up randomly he hit us up about shooting something. The day before we had visited that neighborhood and met all the kids you see on some picture, their energy is so pure and warm that it only made sense to go back and shoot there. we were sure the kids would turn up again and have fun with us. And so they did.
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This is one for the books. Nike Reached out January 2025 to pitch us this project, redesigning the nike tech inspired by the airmax DN8 using our design language. I'll be honest, i could really believe it was happening until we finally released and announced everything. From the campaign to the designs to the workshop to the instore release. We really had so,much fun with this project, they gave us free creative direction to cook something that was truly raw and like us. I think we delivered a classic if you ask me..
South of france
"EVERYTHING WE PUT OUT IS PART OF THE WORLD WE’RE BUILDING. HERE YOU'LL FIND BEHIND THE SCENES, CAMPAIGNS, VISUALS, STORIES AND INFO ABOUT WHY WE DO WHAT WE DO. GET A CLOSER LOOK AT THE VISION TAKING SHAPE."